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Zurich Blogging

Launching Lavazza in Switzerland

My personal highlight: Being thrown back in time with two simple inventions: A vacuum pack full of delicious strong coffee and a small smart can called moka bialetti.

My relatives in Italy used to give us a present when we left after a visit. Offering a coffee is a tradition, a way of saying GRAZIE. Seeing this Lavazza packs all over the room at Restaurant Le Chef in Zurich, together with the most simple metal coffee maker Moka from Bialetti gave me back some moments of my childhood I love to think of. Lavazza invited journalists and bloggers to share bit of the history and future plans in the world coffee.

Did you know that Lavazza is the inventor of the vacuum packaging?

Coffee caviar. Experimental Coffee Food & Lavazza Training Centre

It’s about fascinating people with an own passion and dedication towards a high quality product. This is how Michele Pulver, Coach and Trainer at Lavazza’s home office in Turin, introduces us into the world of Lavazza.

Lavazza produces and distributes coffee and coffee machine systems for private and business use for over 25 years. It’s a family business founded 1895 in Turin, run in forth generation today.

Luigi Lavazza discovered the different origins and characteristics of the coffee plant. He studied the art of blending to meet the tastes we desire. The Lavazza coffee we drink today is a result of his idea. It combines coffees from different parts of the world. These are coffees that are harvested, processed, mixed and roasted to create many different and balanced blends.

Have you ever had coffee caviar? It’s super delicate, and cool to prepare.

Who invented coffee blending?

For lots of people coffee brands as Lavazza describe a culture and a lifestyle. It’s the moment of the day to lean back and sit at the bar with a little cup of espresso. The moment to enjoy the taste and smell of fresh coffee beans.

After some Coffee Caviar Chef Meta Hiltebrand, host at Restaurant Le Chef, Zurich, demonstrated how to integrate coffee in food recipes. Some of them where really exciting, although I prefer coffee best pure and natural.

Want to get a Lavazza expert and know how to prepare your coffee best? Visit a Lavazza training Centre. They are happy to assist you and introduce you to the world of Lavazza.

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